Help EO Provide Factual and Truthful Information
Hilbert Morales, Publisher, El Observador
In these days of easy access to information using electronic devices, much of that information is someone's interpretation of the truth and the facts. It's often misinformation. Too many individuals accept theses versions without the personal application of several simple questions: 1) Am I dealing with the facts and the truth of this matter? 2) Is what is being proposed or presented fair to all parties affected? 3) Does the proposed action promote peace and tranquility as commerce, which benefits the community? 4) Will my community benefit as much as others?
Do not accept information without applying your own personal critical evaluation thereof. The outcome will be that you will not vote blindly come the next Election Day, Tuesday, June 8, 2010.
Resolve now to begin to visit El Observador's Web site: www.el-observador.com. Also, make a personal commitment to support this Latino owned and operated source of news by making a contribution to its operational expenses...just go to the Web site of El Observador Foundation, Inc., the sister non-profit entity which will use funds donated to assist worthy and needy individuals as well as other local based non-profit organizations.
Be informed that operations of El Observador require $1,500,000 per year that could be met by a $15 contribution (the mere cost of two economical lunches) by 100,000 individuals. This means that one of five local Hispanic-Latino residents need to make a contribution. The information provided on the Internet is not free because EO hires, trains, and provides wage payments to its staff, reporters, editors, photojournalists, etc. It will thrive economically as long as the community being served with good information steps up to contribute its responsible share. Finally, consider that every dollar contributed is used here locally in this community. Contrast that fiscal performance to tax payments which go to Sacramento and Washington DC where every dollar comes back to the community several years later as $0.65, responsible contributions made to local social and economic challenges that we face together. Our governments take at least 18 months to respond with programs directed at local needs.
Good information is required by all individuals in order to deal with any challenge, especially personal and local issues. Information technology (computers, personal electronic devices) is changing the way we deal with others in all communities. It takes time, talent and treasure to collect information, organize it so presentations are understandable and communicated with integrity, truthfulness, and without prejudice or malice. All this requires money provided by those being served. That money can be contributed using PayPal on our non-profit foundation's Web site: www.el-observador.com (find the link to the El Observador Foundation).
Getting back to election campaigns, know that the informed participation of the Hispanic-Latino community is a step toward solving many civil and judicial wrongs that exist simply because elected representatives are not present in equitable portions in those enclaves where public policy is made. It is time to become fully engaged as the stakeholders that we are and have been. The Hispanic community now has college educated, informed, and creative individuals who will contribute to public policy decisions. And we must keep ourselves informed so that we may hold them responsible and accountable for their actions and decisions. Good transparent government takes a lot of effort to achieve. The most important effort is to ask if you are dealing with the facts and truth of the matters being faced today.
El Observador is committed to helping you help yourself. As contributing partners, we will grow together in this community. We are the source of good information because we are not only your representative publication that practices the "freedom of the press (First Amendment, US Constitution), but also provide to you the 'power of the press.' You would do well to become an involved, engaged, and supportive member of this community, which contributes and supports to your loyal community newspaper. Simply stated, HELP EO PROVIDE FACTUAL AND TRUTHFUL INFORMATION.

PUBLISHER REQUEST: I ask you to read the report which follows that tells you how our business existence is being threatened by Deseret Management Corporation which has infringed on our registered trademark, El Observador.  

ABOUT EL OBSERVADOR'S REGISTERED TRADE MARK
Hilbert Morales, M.P.H., Publisher, EL OBSERVADOR     February
EO Publishers decided that the readers of EL OBSERVADOR should be informed about the following recent development:
EL OBSERVADOR, a weekly English & Spanish language publication launched in May 1980 by EL OBSERVADOR PUBLICAITONS, INC. has been operational since 1980 as a community publication owned and operated by American citizens of Mexican Heritage. After acquiring ownership, publishers Hilbert and Betty Morales registered its banner (EL OBSERVADOR) with the U.S. Patent Office in 1986.
On February 8, 2010, EO publishers were informed that its EL OBSERVADOR banner, which is its registered trademark and 'brand name', was being used by Deseret News, which is owned by Deseret Management Group, Salt Lake City, Utah. Deseret News launched its 'new Spanish language publication' having the banner "EL OBSERVADOR" this past February 9, 2010. This is a clear infringement of this registered trademark and is an unlicensed use of 'intangible, intellectual property' owned by EL OBSERVADOR PUBLICATIONS, INC.
EO publishers are rightfully concerned that their existing long term business relationships with advertisers located in 36 of the 50 American states are being compromised by Deseret News recent actions, its recently launched Spanish language "El Observador" publication. EL OBSERVADOR PUBLICATIONS, INC. cannot and will not be responsible for any material published under the banner "El Observador" by Deseret News of Salt Lake City, Utah, which is owned and operated by the Deseret Management Group, Salt Lake City, Utah.
EL OBSERVADOR has served the San Jose, CA. (Capital of Silicon Valley) over the past 30 years. During this time it has earned much good will and acceptance by the local and national Hispanic community. Its services are information distribution with cultural and language sensitivity, commitment, involvement and engagement. Many social, economic and public policy issues are presented to its readers with an informative objective approach which has been recognized many times over the years by the National Association of Hispanic Publications, Inc. (NAHP) located in the Washington, D.C. area.
The EO publishers would welcome our reader's comments and support in coping with this recently developed situation about EL OBSERVADOR's registered trademark. Email your comments to hmorales@el-observador.com and/or phone 408-938-1700, ext. 104 (voice mail checked daily).∆